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MEET THE MAILERS
Meet the Mailers: Serving SMBs with Direct Mail
July 28, 2023We discussed how Taradel works with small- and medium-sized businesses to find the right channels, including...
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TIPS & TRICKS
Direct Mail Experts Answer the Three Most-Asked Customer Questions
July 14, 2023PFL’s customer-experience experts answer the 3 FAQs about ways to reach people, a cookieless future, and...
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TIPS & TRICKS
10 Common Mistakes to Avoid in Your Direct Mail Campaign
June 27, 2023In this article, we explore some common issues to avoid when launching your direct mail campaign...
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MEET THE MAILERS
Meet the Mailers: Direct Mail in the Customer Journey
June 16, 2023In this episode, we talked with PFL about how different-sized companies deal with challenges, healthcare mail...
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TESTIMONIALS
Who’s Mailing What! Is an Essential Service to Stay On Top of Industry Trends
June 13, 2023"As direct mail makes a comeback, marketers should make it their business to check out Who's...
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INDUSTRY INSIGHTS
5 Ways Data Modeling Can Increase Campaign ROI
June 7, 2023How can businesses use data to improve their marketing campaigns? Here are 5 proven ways.
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HOW-TOS
How To Create Powerful Moments with Direct Mail — and Why
June 1, 2023It’s no secret that life is defined by moments. Learn how to leverage direct mail marketing...
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HOW-TOS
How to Maximize Your Mail for Informed Delivery
May 22, 2023Informed Delivery can be a powerful way to create impressions. In this article, we're sharing some...
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TIPS & TRICKS
Generate Response with These CTA Best Practices
May 3, 2023This article shares some best practices for creating effective CTAs built for response, along with examples...